about carol fertig


Carol Fertig began developing her own brand in 2004 by creating a proprietary visual vocabulary crafted through mining the splendid historic practice of European graphic embellishment and then marrying it to modern technology. Her vision brings a fresh perspective to what at first glance seems familiar then, totally new. By integrating a keen intelligence, rarified taste level and a wink and a nod to wit, she is able to apply a 21st century sophisticated take on the art of decorative design.

Educated as a fine artist, Fertig gained recognition as a clothing designer under her own label. Realizing that her passions and aesthetic leanings were of a broader nature than apparel design could satisfy, she accepted an opportunity to become Style Editor of New York Woman magazine published by Esquire. Her position gave her entrée and insight into the luxury market via the female consumer. Fertig soon discovered her natural talent and passion for connecting the concepts of art and design with an innate understanding of the customer, plus an instinctive insight into how commerce works. From this mix she created an original approach to branding.

She soon began taking on clients for special projects. The list included luxury brands such as: Sotheby’s, LVMH, Mrs. John L Strong Fine Stationery, Barneys New York, and Harry Winston. From product design through to innovative marketing concepts and special projects, Fertig’s approach is always inventive, unexpected and well executed while never losing focus on the practicality of extending a brand’s equity.

Today Carol continues to develop her own collection through collaborations with like-minded companies, while maintaining her connection to special project assignments for corporate clients. Her efforts carry on as a natural extension of her talents and passions. From product ideation and innovative marketing to the curatorial efforts of Object-Lesson, she remains a sucker for beauty and elegant solutions.

Examples of Carol’s work can be found in the permanent collections of The Art Institute of Chicago, the Metropolitan Museum of Art, and F. I .T., as well as the pages on this site.